EditReady is a professional-grade video transcoder that launches you from Production to Post Production as fast as possible. Literally.
The proliferation of cameras shooting QuickTime movies means that more footage is being shot with greater ease, but it's not footage that feeds directly into the editing process, so it takes some prep work. This is where EditReady comes in. Its goal is to get your footage ready for the rest of the editing process as quickly as modern technology allows, and it has surprisingly met this goal.
EditReady's interface is a wonderful case study in form closely following function. There is no dancing around the point: drop in your media, transcode, move on. This limits EditReady's place in your arsenal of video processing and editing tools – it likely won't have you dumping any of your current utilities altogether – but the fact that it does its job so effectively means that you will never have any reason *not* to use EditReady in your workflow. And with some additional useful features that allow users to screen footage, apply LUTs, edit metadata, and more, it'll fit in with your video toolset with incredible ease.
EditReady was built with unprecedented attention to modern (i.e. 2011 Intel or later) Mac hardware, and the results are impossible to ignore. Fire up pretty much any media transcoder and give it a shot versus EditReady; the speed with which it transcodes (high) and the strain it places on your Mac (low) outclasses any other utility. Again, it's almost an unfair fight because EditReady was designed so carefully to address the specific use case of going from raw footage to edit-ready footage as soon as possible, but in the world of video production where time literally is money, you'll want EditReady fighting for you.
There's a fascinating blog post on Divergent Media's website that details why its utility is so much faster than others' (they're all about that QuickSync): https://www.divergentmedia.com/blog/editreadyperformance/
Have a look for yourself! Does EditReady seem like an investment worth making for those in the video production field? Any other one-trick tools worth adding to your video editing arsenal?