I can see how this app would appeal since it appears to be pretty easy to create your own renaming templates.
However, and I don't mean to discredit this app, I find that ingestamatic https://www.macupdate.com/app/mac/40776/ingestamatic works quite well for those who don't mind a few advanced features. Ingestamatic works from the top of your list by launching automatically (by specifying in Apple's Image Capture app) when you plug your camera or SD card into your Mac. At its basic, it will preview the latest images and, upon request, will download those images to a a specified folder, sorting the images into sub-folders by date. To rename images, it's fairly easy to build a macro (I know, that's a scare word!) that will intercept the images and rename them according to how you've created the macro. Mine have the format of (date of image) + (shoot) + (name) + (index) where shoot is the theme of those photos (my yard), where name is the name of the photographer, and index is an incrementing number. Shoot and Name need to to input before ingesting. There are many IPTC variables that can be assigned to the name as well.